be magnetic, not marketable

Is your brand marketable, or is it truly magnetic?

There’s a difference between trying to attract and simply being attractive.

One bends to the market, while the other has the courage to carve a distinct path.

Both approaches can "work," but only one has the power to transcend the moment and create something enduring.

Sure, fitting the mold feels safer, but having the guts to be uniquely yourself — to refuse to blend in and instead stand tall in your authenticity — is a risk worth taking.

It’s not just about what the market wants, but about what you have to offer that the market doesn’t yet know it needs.

– Charles

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Song of the day​
​The Prowler by He Is Legend