a great product will find its audience

Lately, there’s been a lot of talk about how direct-to-consumer is no longer the best way to launch and that the future of brand building is shifting back to retail. 🙄

But here’s the thing…

If you have a product that’s actually good, it doesn’t really matter if it’s sold online, in stores, or anywhere else.

A great product finds its audience, regardless of the channel. 😀

– Charles