Free Resource

Become the obvious choice

A free 7-day email series to help you find your focus and become known for it

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My only regret is that we didn’t do this 3 years ago. This process has made me a believer in what you do and I’ve realized how critical branding and marketing really are.

Weston McClure
The McClure Co

Ask yourself...

  • Does your messaging feel unclear or inconsistent?
  • Are you struggling to attract the right people?
  • Does it feel like your marketing doesn’t reflect your value?
  • Are you stuck blending in with everyone else?
  • Do you feel overwhelmed at the thought of rebranding?
  • Ever tried to "fix" it, just to end up back where you started?

Here's the hard truth:

Your brand isn’t connecting because you’re trying to be everything to everyone.

Stop blending in

Most people think the best way to grow their brand is to cast a wide net—keeping their marketing vague to appeal to as many people as possible.

But when you try to speak to everyone, you connect with no one. Instead of standing out, you fade into the background. Instead of attracting your ideal clients, you confuse them and they forget about you, turning to an alternative that speaks directly to them.

A strong brand isn’t for everyone. It’s for someone. And that focus is the key to building a reputation that grows a business.

The Brand Roadmap

This is a free 7-day email guide that helps you uncover your value, find your focus, and build a brand that resonates with the right audience.

You’ll gain the clarity, confidence, and wisdom needed to rebrand your business with purpose—whether you handle it yourself or work with a team.

Here's what the journey looks like:

  • Lesson 1: Uncovering your true value
  • Lesson 2: Identifying your ideal customer
  • Lesson 3: Crafting your brand narrative
  • Lesson 4: Selecting the right initiatives
  • Lesson 5: Compiling a clear brief
  • Lesson 6: Finding the best vendors for the job
  • Lesson 7: Leading execution like a pro

Find your focus

The Brand Roadmap isn’t just about branding—it’s about finding your focus, amplifying your strengths, and attracting the clients who truly value what you bring to the table.

This will help you:

  • Gain clarity on your unique value and vision.
  • Attract the right clients who resonate with your message.
  • Find your focus and stand out in a crowded market.

It’s time to stop blending in and start building a brand that reflects who you truly are.

Get started today — it’s free!

Sign up now, and I’ll send Lesson 1 straight to your inbox. No fluff, no overwhelm—just practical, actionable advice to help you build a stronger, more focused brand.

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Clients

I would trust Platoon to advise on our brand image for any company in our portfolio. I constantly get the question “Who did your branding?”

Kirk Slawek
Entrepreneur

Jon Dalman
Vanlife Trader

Sean Lemke
‍‍
Night Shift Skateboards

Platoon's reputation is one of high respect and trust. We engaged them to solve a variety of issues, including brand creation, re-branding, website launches, creative strategy, and more. They've always been willing to push through obstacles we face to find solutions and keep us moving forward towards our goals. I know that I can always reach out to Charles & Platoon with my needs and receive valuable direction from them.

I consider Platoon to be a long-term partner that I can rely on and trust completely. Their work drove incredible results for my projects and elevated our brands substantially. Plus they're just easy to work with and great people overall. Platoon's approach to projects allows and encourages you to bring your dreams to the table and then helps chart a course to transforming those dreams into reality.

Adam Sadler
Arc Studios

Blake La Grange
Kollege

Platoon always takes care of me. Rather than try to fit me into a box, Charles and his team consistently take the time to understand my needs and my client's needs to produce a custom solution, whether it's website development, logo/branding creation, you name it.

Luke Myszka
Nashville Severe Weather

Randy McHugh
Stimulate

Ready?

What are you waiting for?

Don’t waste another second blending into everyone else. Let's build a brand worth noticing!

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