Advisory

Are you looking for the expertise of a strategic creative director without the commitment of a full-time hire?

Looking for a clear, actionable plan you or your team can execute on?

Our Advisory offering provides you with expert guidance, a tailored strategy, and ongoing support to help you achieve your goals.

Here’s how it works:

Onboarding — We'll spend a day diving deep into your business. We'll talk about your goals, your vision, and the current resources you have to work with.
Roadmap — Following our onboarding session, we'll put together a comprehensive roadmap for you to then implement.
Support — We'll schedule quarterly meetings to review progress. We'll be available for ad hoc support via email as needed.

Term: 2 Years
Fee: 2% Equity + $10k Advance

Let’s connect to see if it’s a good fit.

Schedule a call

Need someone to handle everything? Direction may be for you.

Clients

I would trust Platoon to advise on our brand image for any company in our portfolio. I constantly get the question “Who did your branding?”

Kirk Slawek
‍Entrepreneur

Jon Dalman
‍Vanlife Trader

Sean Lemke
‍‍Night Shift Skateboards

Platoon's reputation is one of high respect and trust. We engaged them to solve a variety of issues, including brand creation, re-branding, website launches, creative strategy, and more. They've always been willing to push through obstacles we face to find solutions and keep us moving forward towards our goals. I know that I can always reach out to Charles & Platoon with my needs and receive valuable direction from them.

I consider Platoon to be a long-term partner that I can rely on and trust completely. Their work drove incredible results for my projects and elevated our brands substantially. Plus they're just easy to work with and great people overall. Platoon's approach to projects allows and encourages you to bring your dreams to the table and then helps chart a course to transforming those dreams into reality.

Adam Sadler
‍Arc Studios

Blake La Grange
Kollege

My only regret is that we didn’t do this 3 years ago. This process has made me a believer in what you do and I’ve realized how critical branding and marketing really are.

Weston McClure
The McClure Co

Randy McHugh
Stimulate

Platoon always takes care of me. Rather than try to fit me into a box, Charles and his team consistently take the time to understand my needs and my client's needs to produce a custom solution, whether it's website development, logo/branding creation, you name it.

Luke Myszka
Nashville Severe Weather

Who is Platoon?

👋 Hey, I'm Charles

I'm the founder of Platoon. Since 2009, I've been guiding entrepreneurs to better articulate the value of what they have to offer.

The best way to build a brand that cuts through is not by running surveys, copying competitors, or using a framework... but by simply being yourself.

The most important thing is identifying the actual value you offer and the role it plays in your customer's life.

Telling the right story will transcend the mediums of which you choose to share it.

Writing this story alone is challenging. It can be helpful to have someone in your corner walk through the whole process with you.

I believe that it’s my life’s work to help you articulate your unique value by whatever means necessary. I hope to meet you soon!

‍

Charles Miller, Founder