big-desk

Rebrand 2017

UpDesk

Scope

  • Brand Strategy
  • Identity Design
  • Website
  • Campaigns

Overview

UpDesk is a direct-to-consumer furniture brand that sells ergonomic products to health-conscious consumers.

As the ergonomic furniture market is very crowded, we repositioned UpDesk as a premium brand by creating an online buying experience that was clear, intuitive, and reflected the high quality of their products.

updesk-web

We replatformed UpDesk from Drupal to Shopify and reimagined the buying experience from the ground up.

iphone-mockup

Excellent product imagery is critical to e-commerce success. Instead of photographing over 500 different product combinations, we opted to create 3d models of each desk. This allowed for high quality, consistent imagery that still fit within the project’s budget.

To support the 3d models, we used secondary lifestyle photos to give customers a view of the desks in context.

updesk-LIFESTYLE
platoon-updesk-campaign2

“Working with Platoon has felt completely natural since day one.”

— Kamron Kunce, VP