Rebrand 2015

Reliant Bank

Scope

  • Strategy
  • Visual Identity
  • Messaging
  • Website

Overview

In 2015 Reliant Bank and Commerce Union Bank merged into one company. The merger provided an opportunity to extend their territory and offer new services to their customers.

In collaboration with Flo Thinkery, Platoon designed a visual identity that brought the two banks together. We then developed conceptual applications of the new identity.

reliant-flag

We created a brand standards manual to guide and align all of Reliant Bank’s visual communication.

reliant-guideline

We designed a logo that could easily be applied to the bank’s new locations.

reliant-sign-2

We further developed Reliant’s new identity into a website concept that felt secure and trustworthy.

We designed simple, beautiful ads to increase awareness of the new merger.