Reliant Bank

Identity

With a statistically younger customer-base, Reliant heavily values the idea of developing unity and togetherness over time, thus coining their slogan: “Grow Together”. Inspired by this concept, we worked in a strategic partnership with Flo Thinkery to create a visual identity that is both vibrant and unique— portraying their young progressive spirit, and setting them apart from competing banks. The interlocking rings in the logo represent the idea of companionship, and growing alongside their customers for years to come.