Fresh Hospitality

Identity
Website

Fresh Hospitality invests in growing restaurants and food businesses by providing them with both financial and intellectual capital. Fresh’s brands all share common values; a deep appreciation for guests and communities, a healthy respect for food, and a drive to deliver genuine hospitality.

In recent years they’ve grown tremendously in size, and even launched several Fresh sub-brands: Fresh Technology, Fresh Capital, and Fresh Branding. All of these sub-brands were operating under the original identity. Platoon was asked to rethink their visual identity from the ground up, and design a new website that accurately communicates their business.