Fordham Plastics

Strategy
Identity
Website

Since 1999, Fordham Plastics has provided consultation and equipment to plastics component manufactures, helping them improve their operational efficiency. Fordham asked Platoon to create a new identity and website that more accurately reflects the company, and sets them apart in the industry. We designed a monogram that reflects a single, unbroken line, representing their efficient and adaptable process—bending but never breaking. The website was designed to accurately reflect the identity in a digital format, and drive new business leads via a hierarchical SEO strategy.

Launching early 2017.